"First. Best. Live." These are powerful words. And, when you say them after KXAN NEWS 36, they are true day after day, week after week--all year. Add to that the judgment and maturity created by hiring and keeping the best people. Equip them with state-of-the-art digital equipment and you have the qualities needed to succeed, excite and even inspire.

In the television news business, you must have these qualities to compete successfully for the trust and loyalty of your audience. You must earn it every day. You make the commitment of people and resource. Then, you deliver time and again.

KXAN NEWS 36 exudes vitality, immediacy, reliability, experience and energy. Nowhere else can Central Texans find this combination of quality in communication.

We've committed to providing live pictures faster from more venues than any other team. But, that's not enough. The professionals bringing you the reports have a deeper background, insight, perspective and understanding. They know when to talk, but--even better--they know when to be quiet and let the pictures speak for themselves. And, most of all in this year of hearsay reporting, we get it right.

They're supported by seasoned managers with history and knowledge of their city and understanding of the issues, unmatched by rivals. These professionals are willing to make the tough calls every day. While news should always be fair and sensitive, it must also represent the unvarnished, unaltered truth. Your audience deserves that.

It's this ability to respond with the right coverage decisions when the crises come that separates KXAN NEWS 36 from all the others. Floods aren't just high water. Tornadoes aren't just terrible storms. They're about people, your neighbors. We'll introduce you to them and their stories.

But, communication with your audience doesn't end with the credits of the newscasts. KXAN NEWS 36 is your only 24-hour news service, always there every hour and even more often for breaking news, sports and weather.

"First Warning Weather" responds with the largest staff in town and the first local live, real-time Doppler radar on the air and on the World Wide Web. It's backed up by powerful National Weather Service Nexrad radar and instantaneous data from the nation's most extensive automated weather reporting system, our Live Weather Net. It is constantly sending back data from schools and key locations throughout the viewing area. We'll stay up all night--as long as it takes--to bring to whole story home.

But, news isn't all serious. Good news--really good news--brings you the soft side too with reflective features and the humorous moments of life. Life is not one-dimensional. Television news should not be one-dimensional either. Yes, there is "good" news in Central Texas and the Hill Country.

If a station brings you the information you need and want through word and pictures and delivers it first, best and live hour by hour, day after day, it's the best in broadcast journalism. It's KXAN NEWS 36 in Austin, Texas.